PROJECT PROFILE: PETSAFE PRODUCT PAGES & AMZON STORE
Amazon, Target, Walmart , etc. – They all offer a range of page components for sellers to boost their customer experience.
Above the fold:
ATF is the single most valuable piece of real estate on any Amazon product page. It's the first thing a shopper sees and the primary driver of whether they click or keep scrolling. Every creative decision made for PetSafe and Kurgo – composition, lighting, hierarchy, and lifestyle context ...all made with conversion in mind.
Premium A+ content:
Premium A+ is Amazon's highest tier of enhanced product page content, giving brands the ability to tell a richer, more immersive story below the fold. For PetSafe and Kurgo, these modules were art directed to seamlessly extend the brand experience by using lifestyle imagery, intentional typography, and structured visual hierarchy to build shopper confidence and drive
purchase decisions.
Brand Stories:
Brand Stories give brands a dedicated space within Amazon to communicate who they are and why it matters to the customer. For Kurgo, this narrative was designed to connect emotionally with pet owners, grounding the product experience in something larger than a single purchase.
Amazon Storefront:
A brand's Amazon Storefront is its owned destination within the marketplace. It goes beyond individual listings to tell the full brand story and cross-sell the broader product range. The Kurgo storefront was designed as cohesive brand environments with the intent of rewarding deeper exploration while reinforcing visual identity across every touchpoint.
Basic A+ content:
Basic A+ content transforms a standard product listing into a branded experience, giving shoppers the visual context they need to commit to a purchase. These modules were designed to communicate key features clearly and efficiently by balancing brand consistency with the practical need to answer shopper questions before they leave the page.
Testing Sets:
Effective eCommerce creative isn't just about aesthetics — it's about performance. These product-forward creative sets were developed with deliberate strategic variation, testing different compositional approaches to identify what resonates with shoppers before going live — eliminating guesswork and setting the stage for data-driven optimization.
