BRETT TETLEY
SENIOR GRAPHIC DESIGNER | ART DIRECTOR | BRAND DESIGNER
AI ASSISTED
Logo animation & model imagery
North Atlantic Surf Company.
NASCo is my side-hustle brand. I wanted to bring one of the main identity graphics to life for a hero graphic in the shop and also for social content. The design was done old-school by hand and AI was used to animate the logo and to create model images and footage.
AI built website with animations
New Issue IQ
As part of the FinTech company's initial branding and launch, the website was built completely within Claude. Stylized on-brand animations were also generated completely within the AI platform. Support imagery for presentations and sales collateral was also created with AI
AI animations for social media
Bike Week 2023 - Tetley Tees
Bike week 2023 - Again here, AI was utilized to animate the design, creating something much more dynamic and engaging from just the flat graphic. Modeling shots were generated as well. Turn on the audio!
AI scene creation for paid social
PetSafe Brands
When PetSafe wanted to promote their Huge Summer Giveaway Sweepstakes, AI was used to create a cinemagraph style video of a dog and cat having a beach day. The rest of the composition was pulled together in After Effects. Turn on the audio!
AI built brand sytstem
New Issue IQ
Claude-based brand system that lets non-designers on the team produce basic on-brand assets including adjustable one sheets that self generate icons based on the copy added.
Midjourney and Runway were used to generate images and footage for used across assets.
Graphic animation and modeling assets
North Atlantic Surf Company
The new Beach Cruiser design from North Atlantic needed some social content to generate awareness. AI was used to create all model imagery and to apply motion to the graphic.
Promo video from a single product shot
PetSafe Brands
With no time on the clock and no existing video, AI was used to create this social reel promoting the relaunch of PetSafe's crystal litter.
Animation & model imagery for social
Bike Week 2025 - Tetley Tees
New Hampshire Bike week has been an annual event for over 100 years. This apparel graphic spotlights Weirs Beach and the lakes region which is at the heart of the event. AI was utilized to bring the design to life and to create model footage for promotion on social media. Turn on the audio!
Illustration animation and model reel
North Atlantic Surf Company
Despite having only 18 miles of total coastline, New Hampshire's surf scene is thriving. We utilized AI to animate the bear in this Surf New Hampshire design from NASCo and to create promotional reels and images. Turn on the audio!
