PROJECT PROFILE: KURGO REBRAND
Kurgo is a leading manufacturer of outdoor gear, apparel and travel accessories for dogs and their people.
The Logo:
The Brijjworks platform connects the entire lifecycle of donated goods from donation to in-store checkout and online reselling - bridging the process from end to end. The name already captures this "bridge" metaphor, the logo needed to do the same.
Website Graphics:
Graphics were needed to help illustrate the Brijjworks workflow and quickly communicate everything it enables users to do. The platform simplifies the process so a simple clean graphic style was used for the illustartions
Iconography:
Over 100 unique icons were designed to be used as visual cues for all of the platform's product categories and subcategories
Services Branding:
The Brijjworks platform has 10 individual service components that all needed logos to be a consistent branded ecosystem.
Brand Book:
With the visual identity established and the full asset library built out, the final deliverable was a comprehensive style guide — ensuring the brand's identity and voice remain consistent across every future touchpoint.