BRETT TETLEY
SENIOR GRAPHIC DESIGNER | ART DIRECTOR | BRAND DESIGNER
PROJECT PROFILE: NEW ISSUE IQ - BRAND DEVELOPMENT
New Issue IQ provides a real-time view of every deal, automated valuation with contextual data, analytics and deal performance.
The Logo:
A new identity for a primary market intelligence platform built for fast-moving trading desks. The goal: a mark that reads authoritative and precise. The result signals clarity and confidence at a glance and scales cleanly from browser tab to conference banner.
AI built website:
https://www.newissueiq.com
New Issue IQ's site, newissueiq.com, was built entirely in Replit, structure, animation, and every shipped page. It's the home for the brand's promise to traders, move faster, allocate smarter, trade with confidence.
Animated Explainers:
A short set of animated brand graphics: an animated icon plus a few explainer pieces that make a complex primary market platform quick to grasp. The goal was motion that feels precise and purposeful, mirroring the clarity and confidence of the identity itself.
Scalable Sales Tools:
A set of one-sheets built to arm the New Issue IQ team for pitches and sales conversations. Each distills a dense, data-heavy platform into a clean, scannable page that communicates value fast. The work also includes a Claude system that lets non-designers on the team produce on-brand assets on their own, carrying the brand's authoritative, precise feel across screen and print.
Brand Book:
Shown here is the brand book, the reference PDF covering logo use, color, and type. Behind it is a Claude-based system, in active use and being extended to new assets as they come up.
Trade Show Support:
A full kit of trade show assets built to give New Issue IQ a commanding presence on the floor: backdrop, pull-up banner, and supporting video. Each piece scales the brand's precise, authoritative look to large format, designed to read clearly from across a busy hall and pull people in.
