BRETT TETLEY
SENIOR GRAPHIC DESIGNER | ART DIRECTOR | BRAND DESIGNER
PROJECT PROFILE: PERIGEAN MEDICAL - NEXUS FLUSH
Corporate Identity · Product Branding · Product Photography · Iconography · Packaging · Sales Collateral
The situation:
Every new product needs a foundation before it can go to market: an identity, a look, a way to be seen and understood. Perigean Medical had invented Nexus Flush, a new IV flush device, and a pitch meeting on the calendar. What they didn't have was any of the foundation. No corporate brand, no product brand, no photography, no packaging, and no simple way to explain how the device worked.
First things first:
The brochure they needed couldn't start until the brand existed. I built the corporate identity for Perigean Medical first, then the product branding for Nexus Flush, developing both so they read as one family rather than two disconnected marks.
Product identity:
A product needs presence. I shot clean product photography and designed minimal, clinical packaging so Nexus Flush looked like something real and established, not a prototype.
Visual aids:
An IV flush device is a simple idea that's easy to over-explain. I designed a set of icons and a three-step diagram that walk a reader through how it works in a few seconds, no manual required. Simplification is the hard part of clear communication.
The original need:
With the brand, the product identity, the photography, the packaging, and the visual system in place, the brochure came together fast. Perigean walked into the meeting with a complete, polished story. From nothing to pitch-ready in three weeks.