PROJECT SPOTLIGHT: KURGO REBRAND
A fresh new face:
The top producer of outdoor gear for dogs gets a makeover.
While Kurgo continued to grow at a very aggressive pace, the brand's direction had shifted from being focused on travel products to primarily outdoor gear and apparel. Their logo, packaging and assets in general needed to reflect this more.
PROJECT SPOTLIGHT: PERIGEAN MEDICAL IDENTITY & STARTER ASSETS
PROJECT SPOTLIGHT: TUCKERMAN RAVINE TRAVEL POSTER
graphic design, illustration, logo design, image editing, package design, branding, tetley graphics, graphic artist, social media assets, email marketing, print design, advertising, photography, ui design, web design, promotional graphics, point of purchase marketing, digital asset management, art director, senior designer
This work of art was designed to have the look and feel of a vintage travel poster. The summit buildings in the background are accurate to the period as are the old spring bindings and other gear. The idea was to capture the aspect that every run down Tucks is earned. Also to celebrate and pay tribute to the American Inferno race held in the 1930s.